E-Commerce Player Ounass Has Opened a New Personal Shopping Space in Dubai

Ounass Launches “Ounass Maison” in Dubai

On Wednesday, Ounass unveiled Ounass Maison, its first-ever permanent physical destination. The exclusive VIP personal shopping space is located inside the iconic Mandarin Oriental Hotel in Dubai’s Jumeirah district.

According to Eda Kuloglu, Chief Merchandising Officer at Ounass, the new space allows the brand to build deeper connections with its most loyal customers.

“Ounass Maison allows us to connect with our customers in a more meaningful and personalized way,” Kuloglu said.

Blending Digital Luxury With In-Person Experiences

While Ounass remains a digital-first luxury e-commerce platform, Ounass Maison acts as an extension of its online vision rather than a shift away from it.

The space offers:

• Private styling and fitting consultations

• Curated fashion, beauty, and lifestyle collections

• A luxury living-room-style shopping environment

• An exclusive, invitation-only experience

“It’s about discovery, exclusivity, and offering something that cannot be fully replicated online,” Kuloglu explained.

Strategic Location to Support Retail Tourism

Located on Jumeirah Beach, the Mandarin Oriental Hotel attracts both high-profile tourists and local luxury shoppers. The location also supports Ounass’ famous two-hour delivery service, making it a key move to capture Dubai’s growing retail tourism market.

Hyper-Fast Delivery: A Game-Changer in the Region

Founded in 2016 by Al Tayer Insignia, Ounass disrupted the regional market with ultra-fast delivery, offering:

• 2–3 hour delivery in the UAE

• Expansion of fast delivery into Saudi Arabia

• An average delivery time of 89 minutes in the UAE

Today, the platform boasts:

• 4 million monthly active users

• An average order value of $550 (excluding beauty)

Innovation and Exclusive Brand Partnerships

Ounass has successfully stayed ahead of international competitors by creating a frictionless customer journey across every touchpoint.

The brand has also gained traction through exclusive brand launches and pop-up activations, including:

• Skims (Middle East launch with beach pop-up)

• Fear of God

• Kith

• Amina Muaddi

“Our customers love discovering collections in person. It creates exclusivity and a strong sense of community,” Kuloglu said.

Strengthening the Ounass Brand Identity

Although Ounass is proudly a digital pure player, immersive brand experiences combining fashion, entertainment, and food & beverage are now a core part of its strategy.

Kuloglu highlighted the importance of exclusive brand sourcing, revealing that the merchandising team actively scouts emerging designers globally — including Vietnam, where demand for contemporary fashion is rising among Middle Eastern consumers.

Deep Regional Understanding and Ramadan Sales Growth

Being based in the Middle East gives Ounass a strong advantage in understanding local shopping behaviors. Seasonal events such as Ramadan are key sales periods.

During Ramadan:

• Customer engagement increases significantly

• Late-night shopping peaks around suhoor

• Delivery hours extend until 5 a.m. in the UAE and Saudi Arabia

Modest fashion performs exceptionally well during this period, supported by exclusive collections from regional designers.

“Customers are less price-sensitive during Ramadan and are more willing to indulge,” Kuloglu noted.

Final Thoughts

With Ounass Maison, rapid delivery, exclusive brand partnerships, and a deep understanding of Middle Eastern consumers, Ounass continues to redefine luxury e-commerce in Dubai and the wider region.

Whether online or offline, the brand’s mission remains clear:
to be the go-to luxury shopping destination in the Middle East.